WMA is an association of tourism, community, and environmental groups working to develop community-based tourism enterprises and to conserve marine life. WMA works for the community and conservation in the Watamu Marine Park and Reserve on the North Kenya Coast. In 2007, the residents, land owners, tourism operators, traders, and local communities formed the Watamu Marine Association (WMA) as a non-profit making, voluntary membership association to preserve the natural beauty of Watamu and its environs through promoting sound environmental management practices, conservation education, and responsible tourism through various empowerment initiatives.